The Challenge

A $4.5 Trillion Problem
Today, counterfeiting of goods has become the world's largest criminal enterprise. With worldwide sales of counterfeited goods totaling between an estimated $1.8 and $4.5 trillion annually, brands of all sizes from every corner of the globe are falling victim to this menace.
Genuiniti is solving the $4.5 trillion problem of fakes.
Counterfeiters irreparably damage your brand's reputation.
Damages Reputations
Your brand’s most valuable asset is its reputation. Counterfeiting hits your brand where it hurts the most. To maximize returns, counterfeiters cut every possible corner while posing as you. As a result, your brand’s reputation gets irreparably damaged.
Shrinks Bottom Lines
Each counterfeit copy sold benefits from your marketing, goodwill, and customer base investments but diverts revenue away from your company by fulfilling market demand. This lost revenue doesn't help recover your investment, thus hurting profits more than you think.
Counterfeiters damage your brand's profits far more than you think.
Fakes increase your brand's legal liabilities and expose you to unnecessary risk.
Increases Liabilities
When counterfeiters sell copies of your products, consumers, retailers, and regulators perceive them as yours. As such, all legal liabilities arising from the use or sale of fakes are attributable to your company. Since counterfeiters cut corners, every fake in the market increases your risk and liability.
Erodes Communities
Your brand’s success helps support your employees, vendors, and communities. When counterfeiters hurt your profits, they affect every stakeholder. Many counterfeiters use these earnings to fund other illegal activities. All this erodes the weaves of ethics that form our social fabric.
Counterfeiters erode the weaves of ethics that form our social fabric.
Counterfeiters have proven to be a step ahead by defeating recent scratch code, QR code, and holographic sticker based anti-counterfeiting solutions
Resists Protections
Given the scale of the counterfeiting challenge, brands have spent billions of dollars on legacy protection technologies. Unfortunately, counterfeiters have proven to be a step ahead by defeating recent scratch code, QR code, and holographic sticker based solutions.